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The case of a missed opportunity? A closer look at how industrial design skills could help companies create customer satisfaction

Lisa Carlgren (Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling) ; Sverker Alänge (Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling) ; Nils Kumar
Proceedings of the 12th International QMOD Conference in Verona, 27-30 August 2009 (2009)
[Konferensbidrag, refereegranskat]

The aim of this paper is to explore how companies relate to customer understanding in the front end of the development process, and what role industrial designers who were involved in concept development in two Swedish companies came to play. The paper is based on two exploratory case studies, and suggests that the inclusion of industrial designers in concept de-velopment could be one avenue to increased understanding of unspoken customer needs.

Nyckelord: customer focus, Kano, product development, industrial design, design management



Denna post skapades 2009-08-14.
CPL Pubid: 96007

 

Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling (2005-2016)

Ämnesområden

Industriell teknik och ekonomi

Chalmers infrastruktur

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Denna publikation ingår i:


Early Involvement of Industrial Designers in Product Development: Exploring Motives and Challenges