CPL - Chalmers Publication Library
| Utbildning | Forskning | Styrkeområden | Om Chalmers | In English In English Ej inloggad.

Introducing the e-Newspaper:Identifying Initial Target Groups

Carina Ihlström ; Maria Åkesson ; Jesper Svensson ; Tobias Fredberg (Institutionen för teknikens ekonomi och organisation, Projektledning)
Journal of Media Business Studies Vol. 4 (2007), 3, p. 41-62.
[Artikel, refereegranskad vetenskaplig]

This article investigates how audience groups differ with respect to the adoption of new media services. The authors expand the existing framework of early adopters, which is heavily directed towards the technological aspects of a product, by including users that are more interested in the social and content-related aspects of media services. The objective is to identify and explore important audience groups that can be used as initial target groups for the introduction of the enewspaper (a newspaper published on e-paper technology). Data was collected from in total 2976 respondents at the web sites of three Swedish newspapers.

Nyckelord: new products, consumers, adoption, newspapers, e-paper

Denna post skapades 2009-02-03.
CPL Pubid: 89561


Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Projektledning (2005-2007)



Chalmers infrastruktur