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Drivers and driving: A segmentation based on behaviours and attitudes

Patrick W Jordan (Institutionen för data- och informationsteknik, Interaktionsdesign (Chalmers)) ; Fang Chen (Institutionen för data- och informationsteknik, Interaktionsdesign (Chalmers)) ; Anders Lindgren (Institutionen för data- och informationsteknik, Interaktionsdesign (Chalmers))
Annual Conference of the Ergonomics Society on Contemporary Ergonomics 2008; Nottingham; United Kingdom; 1 April 2008 through 3 April 2008 p. 767-772. (2008)
[Konferensbidrag, refereegranskat]

A segmentation of drivers is presented, based on driving style, behaviours and attitudes. Four main segments are identified and described. The segmentation was complied using the Delphi method and is based on the synthesis of the views of a range of leading experts in the field. The segmentation is an essential first step in understanding drivers and creating solutions which will enhance driving behaviour.



Denna post skapades 2018-01-09.
CPL Pubid: 254370

 

Institutioner (Chalmers)

Institutionen för data- och informationsteknik, Interaktionsdesign (Chalmers) (2008-2010)

Ämnesområden

Data- och informationsvetenskap

Chalmers infrastruktur