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Commodity eats innovation for breakfast: A model for differentiating feature realization

A. Fabijan ; H. H. Olsson ; Jan Bosch (Institutionen för data- och informationsteknik, Software Engineering (Chalmers))
17th International Conference on Product-Focused Software Process Improvement, PROFES 2016, Trondheim, Norway, 24-26 November p. 517-525. (2016)
[Konferensbidrag, refereegranskat]

Once supporting the electrical and mechanical functionality, software today became the main competitive advantage in products. However, in the companies that we study, the way in which software features are developed still reflects the traditional ‘requirements over the wall’ approach. As a consequence, individual departments prioritize what they believe is the most important and are unable to identify which features are regularly used – ‘flow’, there to be bought – ‘wow’, differentiating and that add value to customers, or which are regarded commodity. In this paper, and based on case study research in three large software-intensive companies, we (1) provide empirical evidence that companies do not distinguish between different types of features, which causes poor allocation of R&D efforts and suppresses innovation, and (2) develop a model in which we depict the activities for differentiating and working with different types of features and stakeholders.

Nyckelord: Checkbox feature, Commodity, Customer feedback, Duty feature, Flow feature, Innovation, Wow feature, Competition, Flow features, Process engineering

Denna post skapades 2017-01-19.
CPL Pubid: 247402


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