CPL - Chalmers Publication Library
| Utbildning | Forskning | Styrkeområden | Om Chalmers | In English In English Ej inloggad.

Transformation in a tightly nested system: Employing fast cycles of change

Tobias Fredberg (Institutionen för teknikens ekonomi och organisation, Entrepreneurship and Strategy ) ; Johanna Pregmark (Institutionen för teknikens ekonomi och organisation, Entrepreneurship and Strategy )
Research in Organizational Change and Development (0897-3016). Vol. 24 (2016), p. 185-219.
[Artikel, refereegranskad vetenskaplig]

A reason why industry incumbents seldom survive technology transitions is their strong reliance on an efficient, but inflexible organizational system. We studied three digital transformation initiatives that created fast progress in a struggling newspaper group by working against the industry logic and established thinking in the area. This chapter argues that management succeeded in introducing a new strategic practice through these transformation initiatives. We focus on three factors contributing to the success: complexity management, short time development of a long-term vision, and the introduction of impossible goals.

Nyckelord: Complexity; Industry transformation; Innovation; Media industry; Strategy practice; Urgency

Denna post skapades 2016-09-16. Senast ändrad 2016-10-06.
CPL Pubid: 241915


Läs direkt!

Länk till annan sajt (kan kräva inloggning)