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Transformation in a tightly nested system: Employing fast cycles of change

Tobias Fredberg (Institutionen för teknikens ekonomi och organisation, Entrepreneurship and Strategy ) ; Johanna Pregmark (Institutionen för teknikens ekonomi och organisation, Entrepreneurship and Strategy )
Research in Organizational Change and Development (8973016). Vol. 24 (2016), p. 185-219.
[Artikel, refereegranskad vetenskaplig]

A reason why industry incumbents seldom survive technology transitions is their strong reliance on an efficient, but inflexible organizational system. We studied three digital transformation initiatives that created fast progress in a struggling newspaper group by working against the industry logic and established thinking in the area. This chapter argues that management succeeded in introducing a new strategic practice through these transformation initiatives. We focus on three factors contributing to the success: complexity management, short time development of a long-term vision, and the introduction of impossible goals.

Nyckelord: Complexity; Industry transformation; Innovation; Media industry; Strategy practice; Urgency



Denna post skapades 2016-09-16.
CPL Pubid: 241915

 

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