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Trying on change – Trialability as a change moderator for sustainable travel behaviour

Helena Strömberg (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Oskar Rexfelt (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; MariAnne Karlsson (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Jana L. Sochor (Institutionen för produkt- och produktionsutveckling, Design and Human Factors)
Travel Behaviour and Society Vol. 4 (2016), p. 60-68.
[Artikel, refereegranskad vetenskaplig]

Based on Rogers’ diffusion of innovations theory and an in-depth analysis of two case studies regarding travel mode shift, the paper examines how to support people’s adoption of new travel behaviour. A key element for encouraging adoption is enabling people to trial behaviour in order for them to embark on the travel behaviour change process. The analysis indicates that trials could be used as a strategic tool, but need to be carefully designed to help the participants through the different stages of the behaviour change process. Fundamental elements need to be considered, including recruitment principles, duration of the trial, and the type of support offered. The after trial set-up stands out as especially important to consider, as it affects the conditions for the changed behaviour to be maintained by the participants after the end of the trial.

Nyckelord: Sustainable transport, Travel behaviour, Trialability, Cycling, Mobility-as-a-service, Change process



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Denna post skapades 2016-02-15. Senast ändrad 2016-02-15.
CPL Pubid: 232035

 

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