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Strategies for creating new venture legitimacy

Tomas Karlsson (Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE ) ; Karen Williams Middleton (Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE )
Industry & higher education (0950-4222). Vol. 29 (2015), 6, p. 469-479.
[Artikel, refereegranskad vetenskaplig]

New ventures, being heavily subjected to liabilities of newness, are seen to engage in legitimacy strategies to overcome these liabilities. Building on an adapted theoretical framework of organizational legitimacy, self-reported weekly diaries of twelve entrepreneurs were analysed to identify strategies used by new ventures to create legitimacy. New ventures appear to prefer pragmatically related strategies over moral and cognitive ones, and adopt malleability with respect to moral strategies. The novelty of the venture technology increases the focus on conformity strategies, whereas more established technologies use manipulative strategies to gain legitimacy. New ventures also appear to engage strongly in moral selection strategies in terms of goal formulation.

Nyckelord: institutional theory, legitimacy, new venture creation, strategy



Denna post skapades 2015-11-29. Senast ändrad 2017-09-14.
CPL Pubid: 226524

 

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Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE (2008-2016)

Ämnesområden

Innovation och entreprenörskap (nyttiggörande)
Sociologi
Annan samhällsvetenskap

Chalmers infrastruktur