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Towards continuous validation of customer value

Helena Olsson Holmström ; Jan Bosch (Institutionen för data- och informationsteknik, Software Engineering (Chalmers))
Proceeding XP '15 workshops Scientific Workshop p. art. no. a3. (2015)
[Konferensbidrag, refereegranskat]

While close customer collaboration is highlighted as a distinguishing characteristic in agile development, difficulties arise in large-scale agile development where the product owner can no longer represent the different needs of a large customer base. While most companies use the role of a product owner to represent the customer base, experiences show that prioritizations that are made are far from optimal. Also, once the decision to develop a feature has been taken, companies stop to continuously validate if this feature adds value to the large customer base. As experienced in the case companies we work with, re-prioritization of feature content is difficult once development has started, resulting in R&D investments in development of features that have no proven customer value. In this paper, and based on our experiences from working with five B2B software development companies, we present a conceptual model in which qualitative and quantitative customer feedback techniques allow for continuous validation and re-prioritization of feature content. In this way, large-scale software development companies can significantly improve responsiveness to customers throughout the development cycle, while at the same time increase accuracy of their development efforts.

Denna post skapades 2015-11-27. Senast ändrad 2016-09-14.
CPL Pubid: 226483


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