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Data-driven decision-making in product R&D

A. Fabijan ; H. H. Olsson ; Jan Bosch (Institutionen för data- och informationsteknik, Software Engineering (Chalmers))
Lecture Notes in Business Information Processing (1865-1348). Vol. 2012 (2015), p. 350-351.
[Konferensbidrag, refereegranskat]

Software development companies experience the road mapping and requirements ranking process to be complex as product management (PdM) strives in getting timely and accurate feedback from the customers. Often, companies have insufficient knowledge about how their products are being used, what features the customers appreciate and which ones will generate revenue. To address this problem, this research aims at helping the companies in closing the ‘open’ feedback loop that exists between PdM and customers. Moreover, the research strives at exploring techniques that can be used to involve customers in continuous validation of software functionality in order to provide PdM with the evidence needed for accurate R&D investments.

Nyckelord: Customer feedback, Data collection, The ‘open loop’ problem, Decision making, Economics, Sales, Software design, Data driven decision, Feed-back loop, Open-loop, Product management, Ranking process, Software functionality, Software engineering



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Denna post skapades 2015-11-16. Senast ändrad 2016-09-14.
CPL Pubid: 225810