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Customer feedback and data collection techniques in software R&D: A literature review

A. Fabijan ; H. Holmström ; Jan Bosch (Institutionen för data- och informationsteknik, Software Engineering (Chalmers))
Software Business; 6th International Conference, ICSOB 2015, Braga, Portugal, June 10-12, 2015, (Lecture Notes in Business Information Processing vol. 210) p. 139-153. (2015)
[Konferensbidrag, refereegranskat]

In many companies, product management struggles in getting accurate customer feedback. Often, validation and confirmation of functionality with customers takes place only after the product has been deployed, and there are no mechanisms that help product managers to continuously learn from customers. Although there are techniques available for collecting customer feedback, these are typically not applied as part of a continuous feedback loop. As a result, the selection and prioritization of features becomes far from optimal, and product deviates from what the customers need. In this paper, we present a literature review of currently recognized techniques for collecting customer feedback. We develop a model in which we categorize the techniques according to their characteristics. The purpose of this literature review is to provide an overview of current software engineering research in this area and to better understand the different techniques that are used for collecting customer feedback.

Nyckelord: Customer feedback, Data collection, Qualitative feedback, Quantitative data, The ‘open loop’ problem



Denna post skapades 2015-08-24. Senast ändrad 2016-09-14.
CPL Pubid: 221105

 

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