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Technology-based strategic marketing planning for Pi-Pe

S. Tienkouw ; Nutvadee Wongtosrad (Institutionen för matematiska vetenskaper) ; P. Tanwanont ; R. Niraswan ; C. Khlayprapha ; P. Taesuwan ; T. Muangthong ; S. Chanyachatchawan ; R. Tuchinda ; T. Charoenporn ; V. Sornlertlamvanich
Portland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11, Portland, United States, 31 July - 4 August 2011 (2011)
[Konferensbidrag, refereegranskat]

In this paper, we present a strategic marketing plan combined with Technology-Based Marketing approach (TBM) and Competitive Strategy approach for an intelligent travel planning system named Pi-Pe which uses artificial intelligence to help users easily create their one-day trip schedule with three simple steps: (1) Select the date and time (2) State the starting location and (3) Pick the destinations. The purpose of the paper is to develop a set of technology-based marketing plan for Pi-Pe in the pursuit of competitive advantage to drive up product value and create sustained commercial advantage.



Denna post skapades 2015-05-05.
CPL Pubid: 216493

 

Institutioner (Chalmers)

Institutionen för matematiska vetenskaperInstitutionen för matematiska vetenskaper (GU)

Ämnesområden

Data- och informationsvetenskap

Chalmers infrastruktur