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The Making of European Consumption: Facing the American Challenge

Per Lundin (Institutionen för teknikens ekonomi och organisation) ; Thomas Kaiserfeld
(2015)
[Bok, med redaktör]

American ideals and models feature prominently in the master narrative of post-war European consumer societies. Some claim that the American way of life ultimately gained hegemony in Europe. The authors of this book assert that a crucial dimension is missing from the claim of American hegemony - namely, the realities of European power, and the often-complex actions taken by Europeans. In this volume, scholarship from different European countries demonstrates that Europeans maintained myriad views of America; Europeans did not appropriate a homogenous notion of America. The chapters illustrate how, by distinguishing between product and process innovations enables, patterns of appropriation become apparent. The contributors to this volume demonstrate that American elements - from models to practices to technologies - were more prominent in European process innovations than in product innovations. And, ultimately, post-war European consumption is best described as a process of selective appropriation -rather than the wholesale acceptance or rejection - of American ideals and models.

Nyckelord: Europe, Americanization, consumption, homes, food, tourism, technology, postwar (1945-75)


Per Lundin, principal editor.
Thomas Kaiserfeld, co-editor.



Denna post skapades 2015-01-27. Senast ändrad 2016-09-14.
CPL Pubid: 211589

 

Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation

Ämnesområden

Ekonomisk historia
Teknikhistoria

Chalmers infrastruktur