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Disruption and Social Media – Entrant Firms as Institutional Entrepreneurs

Christofer Laurell ; Christian Sandström (Institutionen för teknikens ekonomi och organisation, Innovationsteknik)
International Journal of Innovation Management (1363-9196). Vol. 18 (2014), 3, p. Art. no. 1440006.
[Artikel, refereegranskad vetenskaplig]

Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content, we argue that entrants have become dominant by transforming the profession of fashion journalism and in doing so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

Nyckelord: Disruption, social media, institutional entrepreneurs, fashion blogs



Denna post skapades 2015-01-08. Senast ändrad 2016-07-11.
CPL Pubid: 210323

 

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Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Innovationsteknik (2005-2016)

Ämnesområden

Innovation och entreprenörskap (nyttiggörande)
Ekonomi och näringsliv

Chalmers infrastruktur