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How design process for the Base of the Pyramid differs from that for the Top of the Pyramid

Santosh Jagtap ; Andreas Larsson ; Viktor Hjort af Ornäs (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Elin Olander ; Anders Warell ; Pramod Khadilkar
Design Studies (0142-694X). Vol. 35 (2014), 5, p. 527-558.
[Artikel, refereegranskad vetenskaplig]

The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour.

Nyckelord: Base of the Pyramid; design process; design activity; design behaviour; protocol analysis

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Denna post skapades 2014-06-30. Senast ändrad 2015-05-08.
CPL Pubid: 199923


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Institutionen för produkt- och produktionsutveckling, Design and Human Factors (2008-2017)


Building Futures
Hållbar utveckling
Industriell organisation, administration och ekonomi

Chalmers infrastruktur