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Empirical exploration of factors that determine multiple mobile phone subscriptions

Mohammad Tsani Annafari (Institutionen för teknikens ekonomi och organisation, Teknik och samhälle) ; Erik Bohlin (Institutionen för teknikens ekonomi och organisation, Teknik och samhälle)
International Journal of Mobile Communications (1470-949X). Vol. 2 (2012), 4, p. 357-373.
[Artikel, refereegranskad vetenskaplig]

This study addresses the factors driving multiple mobile phone subscriptions by consumers in the Swedish market. The generalized Poisson model is applied to count data obtained from two national annual surveys. The results indicate that business subscription and household size are consistently the main predictors of the multiple mobile phone subscriptions. This indicates that organizations, i.e., company and household, are important units of consumers in the mobile market that potential for expanding the consumers base. Demographics characteristics such as age, income and gender in addition to the use of mobile internet are also found as significant predictor. The operator could gain from this situation by applying relevant marketing strategies to the targeted consumers’ segment as well as tightening the network effect to the relevant consumers’ social group. This may be done by encouraging them to have additional subscriptions from the same operator or intra-operator multiple subscriptions, for instance through service bundling or collective subscriptions.



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Denna post skapades 2014-01-13. Senast ändrad 2014-01-17.
CPL Pubid: 192186

 

Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Teknik och samhälle (2005-2016)

Ämnesområden

Informations- och kommunikationsteknik
Innovation och entreprenörskap (nyttiggörande)
Industriell organisation, administration och ekonomi
Ekonomi och näringsliv
Teknik och social förändring

Chalmers infrastruktur