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The Package as an Actor in Organic Shops

Karin Wagner (Institutionen för tillämpad informationsteknologi, Avdelningen för informatik (Chalmers))
Journal of Cultural Economy (1753-0350). Vol. 6 (2013), 4, p. 434-452.
[Artikel, refereegranskad vetenskaplig]

This article examines the different and often overlooked roles that packages can perform in specialised organic shops. The paper reports on case studies of three organic shops of different types: a pioneering alternative organic shop, a small shop run by a big cooperative company and a recently started organic shop with a modern style, all located in Sweden. In addition to interviews, the paper draws on material produced through visual analysis and participant observation. Packages were found to take four main roles: the repetitive package, the unobtrusive package, the unfamiliar package and the returnable package. These different roles are approached in terms of agency and as viewing the package as playing a key part in the actor-networks of organic food.

Nyckelord: organic food, packaging, actor-network, agency



Denna post skapades 2013-11-05. Senast ändrad 2016-11-01.
CPL Pubid: 186103

 

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