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Perceptions of the value of Design Thinking in innovation in large firms

Lisa Carlgren (Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling) ; Maria Elmquist (Institutionen för teknikens ekonomi och organisation, Innovationsteknik) ; Ingo Rauth (Institutionen för teknikens ekonomi och organisation, Innovationsteknik)
EAD Conference 2013, Göteborg (2013)
[Konferensbidrag, refereegranskat]

Recently, Design Thinking (DT) has become a widespread concept, heavily promoted for improving a firm’s innovativeness. Yet, our understanding regarding the potential value of DT is still limited, in both design and innovation research. The purpose of this paper is therefore to investigate how companies that are using DT in practice perceive the value and the effects it creates in their organizations. The paper builds on a study of large organizations in Germany and the US, including 51 semi-structured interviews in 6 large firms. Early findings indicate that although many firms pointed at the expected outcome-related values (such as new ideas, better products), some also underlined other benefits, more related to effects on the innovation process, collaboration practices and company culture. It is thus argued that in addition to known short-term benefits, DT may also contribute to the strengthening of the long-term innovativeness of firms.

Nyckelord: Design thinking, perceived values, large organizations



Denna post skapades 2013-02-06. Senast ändrad 2013-02-11.
CPL Pubid: 173080

 

Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling (2005-2016)
Institutionen för teknikens ekonomi och organisation, Innovationsteknik (2005-2016)

Ämnesområden

Innovation och entreprenörskap (nyttiggörande)
Design

Chalmers infrastruktur