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Benefits and Difficulties for Industry when Designing for Sustainable Behaviour

Anneli Selvefors (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Sara Renström (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Anna Viggedal (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Rebecka Lannsjö (Institutionen för produkt- och produktionsutveckling, Design and Human Factors) ; Ulrike Rahe (Institutionen för produkt- och produktionsutveckling, Design and Human Factors)
Proceedings of Sustainable Innovation 2012, Towards Sustainable Product Design: 17th International Conference. 29-30 October 2012, Alanus University, Bonn, Germany p. 242-249. (2012)
[Konferensbidrag, refereegranskat]

The research field of Design for Sustainable Behaviour (DfSB) suggests strategies for promoting more sustainable use of products. The DfSB methodology thus provides opportunities for companies to further reduce their products’ environmental impact and differentiate on the market, still DfSB is not yet systematically applied in industry. This paper highlights benefits and difficulties that companies face when applying design strategies for sustainable behaviour in the product development process. A master thesis project at Electrolux is used as a basis for discussion. In summary, besides the environmental gains, DfSB can spur innovations that fit users’ implicit needs and thus create potential for increased profitability. Nevertheless, companies need to extend their competence within DfSB and methodologies that facilitate the implementation of DfSB in companies’ current product development processes should be developed.

Nyckelord: Sustainable behaviour, Sustainable consumption, Refrigerator, Eco-design strategies, Product design



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Denna post skapades 2012-11-01. Senast ändrad 2014-09-17.
CPL Pubid: 165367