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Introducing Robust Design in Product Development Learning from an initiative at Volvo

Azadeh Fazl Mashhadi (Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling) ; Sverker Alänge (Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling) ; Lars-Uno Roos
Total Quality Management and Business Excellence (1478-3363). Vol. 23 (2012), 9-10, p. 1191-1205.
[Artikel, refereegranskad vetenskaplig]

Robust design (RD) has a large potential to contribute to product and process improvements providing increased customer value. However, it has shown to be difficult to obtain these benefits in practice. This study aims to evaluate and learn from an initial approach to introducing RD within the Volvo Group. It is based on three pilot cases within the product development organisation of a business unit. Data were collected through formal interviews and informal dialogues with pilot participants, supplemented by existing documentation of the pilot cases. The main finding was that a RD initiative, characterised by ‘tool-pushing’ and with a predefined solution introduced by an external consultant, faced many obstacles and could not create a sustainable result. Instead, it was found that there is a need to involve engineers and create a learning culture in which RD principles can become a natural part of work practices. This study identified six obstacles to the success of the initiative, which were perceived as learning points for a broader application of RD at the company. This underscores that RD initiatives can also be hampered by similar types of obstacles that have been identified in research on other change processes.

Nyckelord: change management, resistance to change, localising, middle management, product development, RD method, P-diagram, Pugh matrix

Denna post skapades 2012-10-13. Senast ändrad 2014-11-22.
CPL Pubid: 164703


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Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Industriell kvalitetsutveckling (2005-2016)


Innovation och entreprenörskap (nyttiggörande)
Industriell teknik och ekonomi

Chalmers infrastruktur