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Lazzarato's 'political entrepreneur' revisited: the case of Noko Jeans

Karl Palmås (Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE )
Journal of Innovation and Entrepreneurship (2192-5372). Vol. 1 (2012),
[Artikel, refereegranskad vetenskaplig]

This article revisits Maurizio Lazzarato's 1994 text on the 'strategies of the political entrepreneur' in the context of Noko Jeans, a recent Sweden-based venture to produce jeans in North Korea, while simultaneously influencing the political regime in the country. After a brief introduction to the venture in question, the article reviews Lazzarato's discussion on political entrepreneurship, which interrogates how such entrepreneurial action concurrently generates consumer interest and political discussion, thus blurring the boundary between business and politics. The article then discusses Lazzarato's theoretical points in light of the empirical case of Noko Jeans, first on an analytical level, then in relation to a recent event in which the founders were interviewed. The review thus aims at a re-evaluation of Lazzarato's work, suggesting that his conceptualisation of political entrepreneurship may prove useful when describing phenomena such as Noko Jeans.

Nyckelord: Political entrepreneurship; Social entrepreneurship; North Korea; Maurizio Lazzarato

The author wishes to thank Jakob Ohlsson and Tor Rauden Källstigen for agreeing to be interviewed at the University of Gothenburg seminar. The research has been carried out under the auspices of the Swedish Knowledge Foundation's research programme on 'Societal entrepreneurship'. The author also wishes to thank the Chalmers University of Technology Library for the reimbursement of the article processing charge.

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Denna post skapades 2012-08-08. Senast ändrad 2016-03-22.
CPL Pubid: 161269


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Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE (2008-2016)


Building Futures
Hållbar utveckling
Innovation och entreprenörskap (nyttiggörande)
Annan samhällsbyggnadsteknik
Teknik och social förändring

Chalmers infrastruktur