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Green Marketing on the Go: A Cup of Coffee Opening Up Vistas on a Train Journey

Karin Wagner (Institutionen för tillämpad informationsteknologi, Avdelningen för informatik (Chalmers))
Photography and Culture (1751-4525). Vol. 5 (2012), 2, p. 167-187.
[Artikel, refereegranskad vetenskaplig]

This article analyzes a co-branding venture between a Swedish railroad company and a coffee company that resulted in a disposable coffee cup. The aim is to relate it to environmental marketing, contextualize it as a cultural object, and trace its media history. Landscape representation in railroad marketing, coffee marketing, and conservation photography is discussed. What does the cup show and what does it exclude from view? The theoretical approach is actor-network theory.

Nyckelord: green marketing, conservation photography, environmentalism, coffee marketing, railroad marketing, panoramic vision, tactile vision, packaging



Denna post skapades 2012-07-03. Senast ändrad 2016-11-01.
CPL Pubid: 159971

 

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