CPL - Chalmers Publication Library
| Utbildning | Forskning | Styrkeområden | Om Chalmers | In English In English Ej inloggad.

Exploring Mobile Pricing Strategies and Innovations in Thai Mobile Communication Market

Chalita Srinuan (Institutionen för teknikens ekonomi och organisation, Teknik och samhälle) ; Pratompong Srinuan (Institutionen för teknikens ekonomi och organisation, Teknik och samhälle) ; Erik Bohlin (Institutionen för teknikens ekonomi och organisation, Teknik och samhälle)
the Regional International Telecommunications Society India Conference 2012 (2012)
[Konferensbidrag, refereegranskat]

This paper aims to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm’s degree of innovativeness in terms of the number of new price plans. The empirical qualitative analysis is based on an original data set from several secondary data sources and includes all the price plans offered in the history of the Thai mobile communications market between 2002 and 2010. The results show that mobile operators have introduced several innovative price plans to attract and retain their consumers. Although a greater number of price plans can increase competition among operators, some have complex combinations that may lead to confusion for consumers. A price comparison programme should therefore be implemented by the telecom regulator to ensure that consumers receive correct and complete information about the price plans.

Nyckelord: pricing strategies, mobile communications market, innovation, Thailand



Den här publikationen ingår i följande styrkeområden:

Läs mer om Chalmers styrkeområden  

Denna post skapades 2012-03-06.
CPL Pubid: 155665

 

Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Teknik och samhälle (2005-2016)

Ämnesområden

Informations- och kommunikationsteknik
Telekommunikation
Ekonometri

Chalmers infrastruktur