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Predicting what you'll do tomorrow: Panspectric surveillance and the contemporary corporation

Karl Palmås (Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE )
Surveillance & Society (1477-7487). Vol. 8 (2011), 3,
[Artikel, refereegranskad vetenskaplig]

In an economy of rapidly mutating consumer preferences, new forms of surveillance have been developed within contemporary business. Increasingly, so-called “panspectric” techniques of predicting consumption choices, and tracking the shifting customer desires, are proving crucial for corporations trying to compete on the market place. Using the Deleuzian concepts of “assemblage” and “societies of control” as a point of departure, this paper explores how a new societal “diagram” is currently actualised in the marketing practices of contemporary corporations. This diagram emerges as the result of the concatenation of technological architectures (increased digital logging of everyday behaviours and data mining) and new perspectives on the human constitution; perspectives that dovetail nicely with contemporary social theory. Thus, social scientists are already complicit in the emergence of new modes of marketing-cum-surveillance.



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Denna post skapades 2012-02-28. Senast ändrad 2016-03-22.
CPL Pubid: 155484

 

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Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Management of Organizational Renewal and Entrepreneurship - MORE (2008-2016)

Ämnesområden

Building Futures
Informations- och kommunikationsteknik
Transport
Innovation och entreprenörskap (nyttiggörande)
Företagsekonomi
Militär underrättelse- och säkerhetstjänst

Chalmers infrastruktur