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Strategy work in a large construction company: personified strategies as drivers för change

Martin Löwstedt (Institutionen för bygg- och miljöteknik) ; Christine Räisänen (Institutionen för bygg- och miljöteknik, Construction Management) ; Ann-Charlotte Stenberg (Institutionen för bygg- och miljöteknik, Construction Management) ; Peter Fredriksson
6th Nordic conference on Construction Economics and Organisation, 13-15 April, 2011, Copenhagen, Denmark. (2011)
[Konferensbidrag, refereegranskat]

Strategizing can be seen as a balancing act between aggregating knowledge and experiences from an organization’s past business cycles and forecasting future possibilities over a longer period of time. Yet knowledge about strategizing over business cycles and in rapidly changing market conditions in the construction sector is scarce. This paper takes a micro perspective on strategizing and examines individual narratives of change processes to identify driving factors. The empirical data is part of an ongoing longitudinal case study in a large construction company on strategizing over business cycles from 1990 until today. The study comprises in-depth interviews with 14 key actors and a wide range of documentation covering the period. The Strategy-as-Practice perspective serves well as a retrospective description of strategizing over time; understanding the dynamics that underlie the various strategic changes is a matter of understanding what the strategists have done. The paper shows that strategy processes mainly are related to a few individuals (mostly the CEO’s), rather than to the activities or rationale behind them. This paper contributes a novel perspective on the strategy literature in construction by emphasizing personified strategies as drivers for change. We argue that personified strategies are an intra-organizational phenomenon related to power distribution, governance, and the tensions between individual agency and the institutionalized context.

Nyckelord: strategy as practice, personified strategies

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Denna post skapades 2011-05-13. Senast ändrad 2017-06-28.
CPL Pubid: 140634


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Institutioner (Chalmers)

Institutionen för bygg- och miljöteknik (2005-2017)
Institutionen för bygg- och miljöteknik, Construction Management (2008-2017)


Building Futures

Chalmers infrastruktur