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Managing business model renewal

Christian Sandström (Institutionen för teknikens ekonomi och organisation, Innovationsteknik) ; Ralf-Geert Osborne
International Journal of Business and Systems Research (1751-200X). Vol. 5 (2010), 5, p. 461 - 474.
[Artikel, refereegranskad vetenskaplig]

It is well-documented that firms often need to change their business model when introducing a new product, but more knowledge is needed regarding why they struggle when trying to do so. This paper explores the challenges related to renewing an established business model. Drawing upon a case study and industrial network theory, we argue that business models are difficult to change because they are based upon interdependence throughout a system of interrelated actors. Firms are interconnected with actors beyond its boundaries and thus, only a limited control can be imposed. Our findings also suggest that firms can change their business models by identifying critical actors and by aligning incentives throughout their network.

Nyckelord: business models; interdependence; model renewal; new product development; NPD; established models; industrial networks; interrelated actors; limited control; critical actors; incentive alignment; discontinuous innovation; disruptive innovation; personal care industry; incontinence products; systems research



Denna post skapades 2010-09-28. Senast ändrad 2013-10-29.
CPL Pubid: 127022

 

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Institutioner (Chalmers)

Institutionen för teknikens ekonomi och organisation, Innovationsteknik (2005-2016)

Ämnesområden

Övrig annan samhällsvetenskap

Chalmers infrastruktur

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